How to Structure Your LinkedIn Post for More Engagement
Do you want more people to read and interact with your LinkedIn posts? It’s simple when you follow the right structure. Think of it like telling a short but interesting story. Here’s how you do it step by step.
1. Start With a Hook (First Line)
The first line of your post is the most important. It should grab attention right away. Imagine scrolling on LinkedIn, what would make you stop? Use something like:
- A question: “Did you know most LinkedIn posts get ignored?”
- A bold statement: “Your LinkedIn posts are boring. Here’s why.”
- A short story: “Last week, I made a mistake that cost me a big client.”
Make it short and interesting so people want to read more.
2. Write in Short Sentences and Paragraphs
People don’t like reading big blocks of text. Keep your sentences and paragraphs short. This makes your post easy to read, even on a phone.
Example:
Wrong: “Most people struggle with LinkedIn posts because they write long paragraphs that make it difficult for readers to stay engaged and read through to the end, which leads to low engagement and fewer interactions.”
Right: “Most people struggle with LinkedIn posts.
Why?
Because their paragraphs are too long!”
3. Add Value (Teach Something or Share an Insight)
People engage with posts that help them in some way. Give a tip, share a lesson, or provide a new perspective. Ask yourself: What will the reader learn from this post?
Example:
- “Here’s a simple trick to get more comments on your posts: Ask a question at the end.”
- “I used to struggle with writing until I learned this one formula: Hook – Story – Lesson – Call to Action.”
4. Make It Personal
People connect with stories and emotions, not just facts. Share your own experiences, mistakes, or wins. This makes your post more relatable.
Example: Instead of saying, “Networking is important,” say:
“I used to be afraid of networking. Then, I met someone at an event who changed my career.”
5. End With a Call to Action (CTA)
Tell people what to do next. Should they comment, share, or message you?
Examples:
- “What do you think? Let me know in the comments.”
- “Have you ever struggled with this? Drop a ‘yes’ below.”
- “Need help with your LinkedIn content? Send me a message.”
Vikas Pandey
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