How To Find Proven Content Ideas
LinkedIn is a goldmine for professionals looking to build their personal brand, generate leads, and establish authority in their industry.
A well-written LinkedIn post can increase engagement, attract potential clients, and grow your network. But how do you find proven content ideas that actually get noticed?
Why is choosing a validated content idea important?
“To please the algorithm.”
And no, it’s not something mysterious that requires technical knowledge.
In simple words, the algorithm is just people you want to attract.
So if you want to get good results, you need to post content that your target audience wants. (Not what you think they want)
What Makes LinkedIn Posts Work
The LinkedIn algorithm favors certain types of content
– Posts that get comments and meaningful engagement
– Content that keeps people reading longer
– Posts that gain engagement quickly after publishing
And all of this happens when you use validated content ideas.
Ideas that people in your industry have used and got great engagement.
So how do we find these ideas?
There are many ways but let’s talk about the fastest and most effective ones.
1- Use Kleo
Kleo is a content intelligence tool that analyzes top-performing LinkedIn posts in your industry. It helps you discover what’s currently working by showcasing posts with high engagement rates.
By studying these examples, you can identify patterns and topics that resonate with your target audience.
Here’s how to use it:
– Sign up and create your account.
– Search for people in your industry
– Click on the Kleo button to see their top performing posts
2- Repurpose your old content that worked
You don’t want to reinvent the wheel. Look back at your own LinkedIn analytics to identify which of your past posts performed well. These posts have already proven to resonate with your audience, making them perfect ideas for repurposing.
Here’s how to repurpose effectively:
– Update statistics and information to keep it current
– Approach the same topic from a different angle
– Break down a comprehensive post into several focused posts
– Transform the content into a different format (text to carousel, etc.)
3- Use Google Trends
Google Trends can help you identify topics gaining momentum in your industry. You can give your opinions or simplify some complex terms for your audience.
For example- You know AI is trending. So if I were a diet coach, I could create a post on “How to create a free diet plan with ChatGpt.”
Tips for using Google Trends:
– Compare related keywords to see which ones are gaining traction
– Look for seasonal trends relevant to your industry
– Set up alerts for industry-specific terms
These are the easiest ways to come up with proven content ideas. Use them and I am sure your posts will perform much better.
Vikas Pandey
You know you should be posting on LinkedIn, X, or your newsletter… but who has the time?
Let us take care of that.
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If you want to know how it works, let’s talk.